Katy Koob

Katy Koob is the newly appointed Vice President of Revenue at Dastan, the parent company of Decrypt and Rug Radio.12 She joined the company in June 2024, bringing her extensive experience in brand partnerships and media sales to drive decentralized growth for the organization.

Professional Background

Katy has a strong background in both traditional and digital media. Prior to joining Dastan, she held the position of VP West Coast at Refinery29, where she played a crucial role in scaling the business through strategic partnerships and innovative digital monetization strategies.1 Her expertise lies in expanding market presence globally and developing revenue strategies.

Web3 and Blockchain Expertise

Katy is not new to the world of decentralized technologies. She has been an early crypto investor and Web3 advisor, demonstrating a long-standing interest in decentralized economies and blockchain technology.1 This combination of traditional media experience and passion for the future of the internet made her an ideal fit for Dastan.

Vision for Dastan

In her role at Dastan, Katy is focused on:

1. Building a decentralized media network that benefits creators, consumers, publishers, and advertisers equitably.
2. Leveraging blockchain and tokenized economies to create a more sustainable model for digital media.
3. Driving revenue strategies and enhancing monetization opportunities across Dastan's ecosystem, which includes brands like Decrypt and Rug Radio.

Katy is particularly excited about Content+, an application designed to transform user interaction with digital content by incentivizing engagement through tokenization.1

Industry Perspective

Katy believes that the traditional Web2 media model is broken and unsustainable for creators and publishers. She sees Web3 technologies as a way to revolutionize the media industry, creating a more equitable value exchange for all stakeholders.1

With her appointment coming at a time when revenue-focused leadership roles are in high demand, Katy Koob is well-positioned to drive Dastan's growth in the evolving landscape of decentralized media and the creator economy.