Suggestions
Katty Roberfroid
Director General at egta
Katty Roberfroid is the Director General of egta, an international trade body for multiplatform TV and audio businesses.12 She has held this position since April 2016, accumulating over 8 years of experience in the role.4 Roberfroid has a long-standing relationship with egta, dating back to 1996 when she first worked with the organization as a conference interpreter.6
With a Master's degree in Simultaneous Interpretation, Roberfroid has built a career spanning over two decades in the media and advertising industry. She is passionate about the role of advertising in supporting quality content, driving innovation, and nurturing democratic values.23
Roberfroid is an advocate for the advertising industry, emphasizing its importance in fueling high-quality content, driving economic growth, and supporting media pluralism.2 She is also active on social media platforms, sharing insights about the industry on Twitter (@KattyRoberfroid)5 and LinkedIn (username: katty-roberfroid-2998a35).4
Under her leadership, egta celebrated its 50th anniversary in 2024, marking half a century of progress in television and radio's evolution and transformation.23
