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Katrina Yolen
SVP Marketing - CMO - Health & Wellness - Cannabis - Consumer Products
Katrina Yolen is currently the Senior Vice President of Marketing at Curaleaf, a leading cannabis company. Her professional background includes significant experience in marketing within the cannabis and consumer packaged goods (CPG) sectors. Prior to her role at Curaleaf, she served as the Chief Marketing Officer at Acreage Holdings, where she contributed to various marketing strategies aimed at enhancing brand visibility and engagement in the cannabis market.
Yolen has a strong focus on B2B tech and cannabis marketing, emphasizing the importance of targeting the right customers for growth. She is also active in speaking engagements, sharing her insights at industry events such as MJ Unpacked, where she discusses trends and innovations in cannabis marketing.
Her leadership extends beyond corporate roles; she has been involved with various non-profit organizations, including serving on boards and leading strategic planning initiatives. This diverse experience underscores her commitment to mission-driven companies and brands.
