Katrina Too

Katrina Too is a multifaceted professional based between Bangkok, Singapore, and Riyadh.1 She is the Managing Partner at The Panacea Co and holds several other significant roles in the business and startup ecosystem.

Professional Background

Katrina is a Resident Coach at 500 Global, a position she has held since 2019.1 She specializes in helping startups find product/market fit and assisting established companies with new product launches.1 Her areas of expertise include:

• Customer development
• Go-to-market strategy
• Sales enablement
• Product marketing

Entrepreneurial Ventures

In 2020, Katrina founded Open Door Policy, a social enterprise that trains and connects refugees to remote work opportunities.1 This initiative partners with organizations such as PartnerHero and Microsoft to provide employment opportunities for refugees.

Teaching and Coaching

Katrina is actively involved in education and coaching:

• She teaches at adult learning organizations like General Assembly and New Campus.1
• She offers expertise in product and UX instruction.5

Professional Experience

Prior to her current roles, Katrina has:

• Led marketing and sales enablement efforts at B2B software companies, including HubSpot and TradeGecko (now QuickBooks Commerce).4
• Worked as a B2B marketer for various software companies.1

Recent Activities

Katrina maintains an active professional presence:

• She travels frequently for work and networking, recently mentioning trips to New York and Austin.3
• She's involved in climate tech research, having conducted studies with founders, academics, regulators, and others in the field.6
• In March 2024, she shared insights on practicing support and appreciation for Women's Day.2

Katrina Too's diverse experience and global presence make her a valuable resource in the startup ecosystem, particularly in areas of marketing, product development, and social entrepreneurship.