Katrina McAfee

Katrina Ciccarelli McAfee is a seasoned marketing professional currently serving as the Director of Growth Marketing at Association Analytics, a position she has held since March 2023.1 Prior to this role, she was the Senior Marketing Manager at the same company from March 2021 to April 2023.1

With a strong background in marketing and communications, Katrina has extensive experience in various industries. Her career journey includes:

Professional Experience

• Association Analytics: Started as Senior Marketing Manager in 2021, promoted to Director of Growth Marketing in 202312
• SharpSpring: Held multiple positions from 2018 to 2021, including Senior Marketing Coordinator, Product Marketing Specialist, and Customer Communications Coordinator1
• UF Health: Served as Surgery Marketing Manager from December 2012 to November 20181
• Group Five + Associates, Inc.: Worked as Media Director/Account Executive and Assistant Account Executive from 2007 to 20121

Education

Katrina earned a Bachelor of Arts degree in Public Relations with a minor in Advertising from Flagler College, attending from 2003 to 2006.1

Skills and Expertise

Katrina excels in strategic marketing planning, implementation, budget management, client communication, content writing, proofreading, marketing automation, and email marketing.

Personal Attributes

Colleagues describe Katrina as passionate, dedicated, and collaborative. She is known for taking her work seriously while still enjoying life, and for being both compassionate and professional.3 Katrina herself has expressed that she loves her job at Association Analytics and appreciates the collaborative culture fostered by the leadership.4

Katrina has also been actively involved in professional organizations, having served on committees for the Advertising Federation of Gainesville.1