Katrina Firenze

Katrina Firenze is the Creative Director of Brand and Innovation at SC Johnson Lifestyle Brands.14 In her role, she leads the Creative team and is responsible for the design development and execution of various media, including websites, emails, and packaging.1

Professional Background

Katrina has a strong background in creative leadership and brand innovation. She holds a Bachelor's degree and is known for her omni approach to design and flexible management style. Her expertise spans across multiple areas of creative direction and brand development.

Recent Activities

Katrina has been actively engaged in industry discussions and project launches:

• She recently conducted a series of conversations with Producers over a 5-month period to better understand the evolving post-production market.2
• In July 2024, Katrina was involved in a significant launch, which she expressed pride in on her LinkedIn profile.3

Areas of Focus

As a Creative Director, Katrina's work likely involves:

• Overseeing brand strategy and innovation initiatives
• Leading design teams in creating cohesive brand experiences
• Developing creative solutions for various marketing channels
• Staying abreast of industry trends and consumer behaviors

Katrina Firenze's LinkedIn profile (username: katrinafirenze) serves as a platform for her to share professional updates, industry insights, and project highlights related to her role at SC Johnson Lifestyle Brands.