Katie Watford is a renowned celebrity and personal fashion stylist who has styled many iconic Hollywood events like the Academy Awards, Golden Globes, Entertainment Weekly, and more. She has also been featured in various publications such as Glamour, In-Style, Seventeen Magazine, Daily Mail, and others. Katie has a unique talent for helping individuals realize and define their core purpose by eliminating the noise and setting strategic goals. Her expertise in personal branding and styling has led her to found the Scale Your Style initiative in January 2018, aimed towards bridging the gap between online shopping and personal branding. She has helped clients from 21 major cities across 15 states and 3 countries, including the US, Canada, and Dubai, consisting of corporate executives, entrepreneurs, business owners, brand ambassadors, creative professionals, and public speakers. Her mission is to empower women worldwide to shop strategically, make informed decisions about their image, and present themselves confidently.