Katie Toll is a seasoned brand, insight, and marketing professional with over a decade of experience in agency and client roles. Her expertise spans various industries, including media, telecoms, retail, and travel. Toll holds a Bachelor of Arts degree in French & Business Studies from the University of Sheffield and has worked in many notable positions in her career. She was previously the Head of Insight & Business Partner at News UK, Head of Future & Social Insight at Telefónica UK, Head of Futures Insight at News UK, Head of Research at Future Foundation, Research Consultant at Mediaedge: cia, Senior Research Executive at BMRB, and Research Executive at The Henley Centre. An expert in both qualitative and quantitative research, Toll has a wealth of experience in product development, brand positioning, social media insight, customer experience, marketing effectiveness, future trends, segmentation, and strategic planning. She has a first-class reputation for building relationships at all levels in organizations and delivering high-quality insights that impact the business positively.