Katie Stoddard

Katie Stoddard is the Founder and President of Ed2Market, a specialized marketing agency that focuses on providing strategic marketing services to organizations within the education sector. Based in the Denver Metropolitan Area, Stoddard has a robust background in both education and marketing, which informs her approach to helping educational entities enhance their outreach and effectiveness.

Professional Background

Stoddard's career spans over 15 years in educational publishing and professional development. Before founding Ed2Market in January 2020, she held various significant roles, including:

• Chief Marketing & Sales Officer at mindSpark Learning, where she managed marketing and sales for a nonprofit focused on bridging industry and education.
• Marketing Director for professional learning at Corwin Press, overseeing marketing strategies for K-12 professional learning services.
• Publishing Director at Houghton Mifflin Harcourt, managing product development for K-12 professional development programs.

Her experience also includes teaching eighth-grade Language Arts, which provides her with firsthand insight into the educational landscape.145

Ed2Market

Ed2Market was established to assist education-focused organizations with tailored marketing strategies that resonate with their unique needs. The agency works with various clients, including curriculum companies, ed-tech organizations, authors, and nonprofits. Stoddard emphasizes the importance of understanding the distinct challenges faced by these organizations in the education market.235

Services Offered

Ed2Market provides a range of services including:

• Marketing strategy development
• Content creation
• Market research
• Email marketing and automation
• Social media management
• Web design and SEO.5

Vision and Impact

Stoddard is passionate about improving student achievement through effective marketing strategies that support educational products and services. She has expressed a commitment to helping innovative companies positively impact teaching and learning environments globally.24

In addition to her role at Ed2Market, Stoddard serves as a marketing advisor or board member for several education-focused nonprofits, further underscoring her dedication to the sector.4

Katie Stoddard's blend of educational expertise and marketing acumen positions her as a significant influencer in the field of education marketing.