Katie Nelson

Katie Nelson is an accomplished professional with a proven track record in digital marketing and growth strategies. She has efficiently managed a $500K monthly paid advertising budget, significantly increasing monthly gross revenue from $75K to $2.8 million within 18 months. Katie excels in paid advertising on platforms like Facebook, Instagram, and Pinterest, as well as SEM and Google Ads. Her expertise extends to full-funnel Conversion Rate Optimization (CRO), e-Commerce, and Digital Marketing Strategy. She is skilled in Lean UX, conducting research and testing, and possesses integrated insights and analytics capabilities. Katie is known for her lateral thinking, prolific ideation, and adeptness at working around constraints. With a strong educational background, including a Master of Arts in Integrated Marketing & Management Communication and a Bachelor of Science in Marketing from Florida State University, Katie combines academic knowledge with practical experience. Throughout her career, she has held key positions such as Director of Growth, Chief Growth Officer, and Growth Marketing Manager at various organizations. Katie has also offered her expertise as a growth and marketing advisor, consultant, and project lead in companies spanning different industries. Her diverse roles include Digital Marketing, Market Research, and Technical Marketing, showcasing her versatility and dedication to continuous learning and professional development.