Katie Muse

Katie Muse is currently a Product Marketing Manager at Salesforce, having transitioned from her previous role as a Product Marketing MBA Intern at the company. She is a graduate of the Kellogg School of Management, where she completed her MBA in 2022. Before pursuing her MBA, Katie worked in business development at McKinney, an advertising agency, where she gained valuable experience in brand strategy and B2B marketing.

During her internship at Salesforce, Katie focused on projects related to Marketing Cloud and Digital 360, contributing to significant initiatives such as the annual State of Marketing report. Her responsibilities included content marketing and sales enablement, where she developed skills in prioritization and contextualizing her work within broader business goals. Katie expressed a strong interest in the collaboration between Product Marketing Managers and Product Managers, aiming to deepen her understanding of product roadmaps and messaging strategies.134

In her current role, she continues to leverage her background in advertising and business development to enhance Salesforce's marketing strategies.23