Katie Markov

Katie Markov is a prominent executive in the technology sector, currently serving as the Chief Operating Officer (COO) at Avochato, a company specializing in advanced messaging software for businesses. She was appointed to this role in April 2022 after previously holding the position of Vice President of Operations at the same company, where she played a critical role in driving significant growth in recurring revenue.1

Background and Experience

Katie Markov has nearly two decades of experience in operations, business strategy, and product management. Her expertise encompasses various functions including corporate strategy, customer experience, and P&L management. She has a strong track record in consumer technology, e-commerce, and marketplaces, demonstrating her capability to scale operations and enhance customer retention.1

Before joining Avochato, Markov held key roles at several notable organizations:

• Vice President of Operations at Gametime: Contributed to a 25-fold increase in revenue over four years.
• CEO and Founder of MoveMeFit: Developed a mobile fitness application.
• Investment Committee Member at January Ventures: Focused on investing in high-growth, female-led startups.12

Education

Katie holds an MBA from Stanford University Graduate School of Business and a BA in Economics and Art History from Williams College, highlighting her strong academic foundation that supports her strategic and operational expertise.

Contributions and Initiatives

In addition to her corporate roles, Markov is actively involved in angel investing and startup advising. She is passionate about career development for women and participates in initiatives like the Bay Area Board of Reading Partners, which aims to improve reading skills among underserved youth .1

Through her leadership at Avochato, she aims to optimize operations and enhance the company's growth trajectory within the messaging software market.12