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Katie Knish
Cofounder of North Star - Your Goals - App of the Day 2021 • Technical Product Manager • Advisor
Professional Background
Katie Knish is a highly accomplished Data Analyst and Analytics Consultant with more than 7 years of experience in extracting valuable insights through data mining, data visualization, and engaging storytelling. Her impressive expertise extends to the design and implementation of key performance indicators (KPIs), focusing on retention, conversion rates, engagement, lifetime value (LTV), and quality metrics. This analytical prowess allows her to clearly communicate and connect data and analytical solutions to business priorities, making complex information accessible to non-technical audiences.
In addition to her comprehensive analytic skills, Katie has over 5 years of experience with Business Intelligence (BI) tools like Tableau, Amplitude, Google Data Studio, and Firebase, where she excels at crafting SQL queries. Her background also includes more than 2 years devoted to financial modeling and forecasting, particularly in subscription-based revenue models, illustrating her well-rounded analytical capabilities.
As a Technical Team Lead, Katie has a strong track record of working collaboratively with development teams to deliver measurable and value-added outputs. Her leadership style emphasizes transparency, alignment, and stakeholder engagement. With over 2 years of experience in hiring and managing teams of senior data engineers and data scientists, she cultivates a positive working environment that drives innovative solutions.
Beyond her technical accomplishments, Katie has devoted over 2 years to the healthcare sector, where she has made significant contributions as a Healthcare Analyst and Quality Improvement Consultant. During this time, she gained valuable experience in analytics, quality improvement processes, EMR auditing, and strategy consulting which are crucial in driving improvements in healthcare delivery and outcomes.
Katie is also acquainted with digital marketing concepts and skilled in digital content creation. Her deep understanding of marketing metrics (CPM/CPC, CTR, ROI) enables her to analyze campaigns effectively across various channels, utilizing paid and organic search tools such as Search Console, Facebook, and Google Analytics to achieve optimal results.
More recently, she co-founded an iOS app called "North Star - Your Goals", where she assumed responsibilities for product development and design (using Sketch), marketing, customer service, and user acceptance testing (UAT) through TestFlight and Crashlytics. Launched in October, the self-sustaining app allows her to transition back to a full-time position within her area of expertise.
Katie's entrepreneurial spirit shines through her involvement with Sweet Studio, where she played a pivotal role in building and managing an end-to-end acceleration program for the community. With a unique combination of venture funding and design expertise, she identified prime players within the ecosystem, executed diligent investments, and fostered growth through her expansive network and execution capabilities. Furthermore, she successfully operationalized a second program for early-stage incubation, providing comprehensive support to budding entrepreneurs from concept to capital injection.
Education and Achievements
Katie holds two Bachelor of Arts (BA) degrees in Economics from two reputable institutions: the National University of Singapore and the University of North Carolina (UNC) Chapel Hill. Her solid educational background serves as the foundation for her analytical skills and critical thinking, essential for her multifaceted career path.
Throughout her extensive career, Katie has held numerous noteworthy positions across various organizations, demonstrating her versatility and adaptability in the field.
As the Technical Product Manager at Novant Health, she leads product delivery related to EIM (Enterprise Information Management), where she bridges the gap between technical functionality and user experience. Her role includes strategizing and implementing analytics solutions that align with healthcare operational objectives.
Previously, she served as an Advisor at PayCLT, a Co-Founder at North Star - Your Goals, and as the Director of Operations & Innovation at Carolina Fintech Hub. Each of these experiences has contributed to her growth as a leader in analytics and consulting.
In her earlier roles at Lifesum, she held several positions ranging from Fitness Instructor to Director of Analytics, highlighting her extensive experience in both health and data analytics. Her tenure with IBM as a Consultant in Strategy and Analytics enabled her to work on diverse projects that deepened her problem-solving capabilities in complex business scenarios.
Additionally, her work as an intern for various esteemed organizations, including Carolinas Healthcare System and Discovery Communications, emphasizes her commitment to continuous learning and development within her field.
With every role she has undertaken, Katie has continued to build her skills and expertise, cementing her reputation in the analytics space.
Achievements
Throughout her career, Katie Knish has accomplished a range of notable achievements that demonstrate her impactful contributions and leadership:
- Successfully designed and implemented KPIs for various organizations that improved decision-making and strategic alignment.
- Developed numerous SQL queries that optimized data extraction processes and facilitated informed business decisions.
- Played a key role in launching the iOS app "North Star - Your Goals," showcasing her multifaceted skills in product development and digital marketing.
- Established a comprehensive acceleration program with Sweet Studio that nurtured local startups and facilitated meaningful connections for entrepreneurial success.
- Contributed to improving healthcare quality through data-driven insights and strategic consulting, demonstrating a clear impact on patient care.
- Recognized as a collaborative leader, effectively managing diverse teams of data professionals to foster innovative solutions in analytics.
Katie's continuous endeavors in data analytics, team leadership, and strategic consulting reflect her unwavering commitment to excellence and innovation. Her journey thus far is a testament to her capabilities and her future in the industry looks very promising.
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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.