Katie Friedman

Katie Friedman is a prominent figure at Business Insider, currently serving as the Interim Head of Brand and Chief Subscriptions Officer.2 She began this role in February 2023, showcasing her leadership in both brand management and subscription strategies for the company.

Professional Background

Katie Friedman is described as a dynamic, growth-minded leader with an eye for strategic excellence.1 Her career trajectory includes significant experience in the media and publishing industry:

Business Insider Roles::

• Chief Subscriptions Officer
• Interim Head of Brand

Previous Experience:: Katie has held important positions at The New York Times before joining Business Insider. This background in a major news organization likely contributes to her expertise in media subscriptions and brand management.

Skills and Expertise

Friedman's role at Business Insider involves overseeing subscription growth and brand strategy. Her responsibilities likely include:

• Developing and implementing subscription models
• Overseeing brand management initiatives
• Leading strategic marketing efforts

She has been actively involved in hiring for her team, recently seeking a senior associate to join the subscription growth marketing team at Business Insider.3

Education

Katie Friedman attended the University of North Carolina at Chapel Hill1, which has likely provided a strong foundation for her career in media and marketing.

Professional Presence

Friedman maintains an active professional presence:

• LinkedIn: Her profile can be found under the username katie-friedman-2678a03b
• She occasionally shares updates about Business Insider's initiatives on professional platforms3

Katie Friedman's role as both Chief Subscriptions Officer and Interim Head of Brand at Business Insider positions her as a key figure in shaping the company's growth strategy and brand identity in the competitive digital media landscape.