Katie Fisher

Katie Fisher is a distinguished direct to consumer marketer with a strong foothold in online and offline marketing strategies across various markets including the U.S., Canada, and globally.

Possessing a sharp analytical mindset, Katie is highly skilled in pioneering cutting-edge marketing campaigns and business initiatives with a specific focus on digital platforms.

As a versatile global business leader, Katie is adept at recognizing lucrative digital market prospects and establishing cohesive strategies spanning multiple markets.

Her specialization includes strategic planning, business development, digital and direct marketing, e-commerce, profit & loss management, customer loyalty programs, data mining, and effective people management.

She pursued her undergraduate degree, B.A., at Queen's University, further honing her skills and knowledge in the field.

Katie Fisher actively contributes to various esteemed organizations such as SheEO™ as an Activator, reflecting her commitment to driving positive transformation and innovation.

Her previous roles include Director of Overseas Business Development at HarperCollins Publishers and Harlequin, where she played a pivotal role in expanding business operations internationally.

Furthermore, she has served as a Digital Marketing Council Member at the Canadian Marketing Association, showcasing her industry influence and expertise in the digital marketing realm.

Her extensive professional background includes leadership positions such as Director of Customer Acquisition & Internet, Director of Direct Marketing, and Manager of Member Development at Harlequin, demonstrating her diverse skill set and progressive career trajectory.