Katie Eaton

Katie Eaton is a seasoned marketing professional with extensive experience in brand strategy and digital marketing. Currently, she serves as the Vice President of Consumer Products at the National Women's Soccer League (NWSL), a position she has held since April 2023. In addition to her role at NWSL, she is also a Brand Strategy and Marketing Consultant at arme consulting, where she has been active since January 2020.12

Professional Background

Eaton's career spans over 15 years, during which she has held various key positions in notable organizations:

• VP Commerce & Fan Experience at Angel City Football Club from September 2021 to April 2023.
• Senior Director of Retail Development and Omni-Channel Marketing at Major League Soccer from January 2018 to September 2019, where she managed a significant consumer products business.
• Director of Digital Commerce at Major League Soccer from March 2015 to January 2018, focusing on e-commerce growth and online business strategies.
• Previous roles include marketing positions at Philips and Sensio Inc., where she led brand and digital strategies.13

Education and Certifications

Eaton holds a Bachelor of Science degree in Textile and Apparel Management with a focus on Brand Management and Marketing from North Carolina State University (2004-2008). She has further enhanced her expertise with certifications in Advanced Search Engine Optimization, Google Analytics, and Product Fundamentals from platforms like Trident Technical College and Shopify.12

Skills and Impact

Eaton is recognized for her ability to drive brand growth through innovative marketing strategies. Her work has consistently resulted in significant sales increases and enhanced customer engagement. For instance, during her tenure at Sensio Inc., she successfully managed a brand relaunch that achieved a 30% sales lift through targeted campaigns aimed at Millennials.1

Katie Eaton's blend of strategic insight, digital marketing expertise, and leadership in consumer products positions her as a key player in the marketing landscape, particularly within sports and consumer brands.