Katie Dreke

Katie Dreke is a prominent Global Strategy & Innovation Consultant currently leading initiatives at DRKE, a consultancy focused on creating impactful brand experiences through systems thinking, digital transformation, and storytelling. With over 25 years of experience in the industry, she has worked with some of the world's most influential brands, including Nike, Adidas, and Droga5.14

Professional Background

• Current Role: At DRKE since January 2021, Dreke specializes in bridging various aspects of brand strategy to foster emotionally resonant and financially viable experiences.14
• Previous Experience:
  • Nike: Senior Director of Global Concept Development for Nike Women, where she played a key role in shaping brand strategies.24
  • Adidas: Global Head of Digital Strategy & Integrated Media.4
  • Droga5 and Wieden + Kennedy: Held strategic planning roles that emphasized her versatility across different sectors.234

Skills and Expertise

Dreke is recognized for her ability to:

• Integrate diverse insights across regions and consumer groups.
• Navigate the complexities of digital experiences and direct-to-consumer business models.
• Foster innovative thinking to address future uncertainties in marketing and branding.13

Educational Background

Katie Dreke is originally from Seattle and graduated from the University of Washington. Her career has also included international roles, notably in the Netherlands and Australia, reflecting her culturally nuanced perspective on global branding challenges.34

Personal Philosophy

Dreke advocates for brands to be future-focused, emphasizing ethical design principles that contribute positively to society. She believes in the importance of operationalizing creative ideas to ensure they translate into meaningful outcomes.34