Katie Butler

Katie Butler is the Head of D2C Brand Campaigns at Samsung Electronics.1 Here are some key details about her background and role:

Professional Experience

Katie has been working at Samsung Electronics for several years, currently holding the position of Head of D2C Brand Campaigns. She has approximately 9 years of experience in the marketing and advertising industry.1

Responsibilities

As Head of D2C Brand Campaigns, Katie likely oversees Samsung's direct-to-consumer marketing initiatives and brand campaigns. Some of her work has included:

• Leading Samsung's first "One Samsung" gaming campaign in partnership with Activision Blizzard in 2022. This campaign featured Samsung's full gaming product lineup across multiple categories.2

• Managing campaigns that showcase Samsung's Galaxy product line, as evidenced by her use of the hashtag #makeitwithsamsunggalaxy.2

Background

Katie is a graduate of the University of Leeds, where she studied English Literature.1 This background in literature likely contributes to her creative approach to marketing and brand storytelling.

Skills

Given her role, Katie likely possesses strong skills in:

• Strategic marketing
• Brand management
• Campaign development and execution
• Cross-functional collaboration
• Creative direction

Katie's position at a major technology company like Samsung indicates she has expertise in marketing consumer electronics and technology products directly to customers through innovative campaigns and strategies.