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    Katie Butler

    Head of D2C Brand Campaigns at Samsung Electronics

    Katie Butler is the Head of D2C Brand Campaigns at Samsung Electronics.1 Here are some key details about her background and role:

    Professional Experience

    Katie has been working at Samsung Electronics for several years, currently holding the position of Head of D2C Brand Campaigns. She has approximately 9 years of experience in the marketing and advertising industry.1

    Responsibilities

    As Head of D2C Brand Campaigns, Katie likely oversees Samsung's direct-to-consumer marketing initiatives and brand campaigns. Some of her work has included:

    • Leading Samsung's first "One Samsung" gaming campaign in partnership with Activision Blizzard in 2022. This campaign featured Samsung's full gaming product lineup across multiple categories.2

    • Managing campaigns that showcase Samsung's Galaxy product line, as evidenced by her use of the hashtag #makeitwithsamsunggalaxy.2

    Background

    Katie is a graduate of the University of Leeds, where she studied English Literature.1 This background in literature likely contributes to her creative approach to marketing and brand storytelling.

    Skills

    Given her role, Katie likely possesses strong skills in:

    • Strategic marketing
    • Brand management
    • Campaign development and execution
    • Cross-functional collaboration
    • Creative direction

    Katie's position at a major technology company like Samsung indicates she has expertise in marketing consumer electronics and technology products directly to customers through innovative campaigns and strategies.

    Related Questions

    What are some of Katie Butler's most notable campaigns at Samsung?
    How did Katie Butler transition into her role at Samsung?
    What is Katie Butler's background before joining Samsung?
    What strategies does Katie Butler use for D2C brand campaigns?
    How has Katie Butler's work impacted Samsung's brand image?
    Katie Butler
    Katie Butler, photo 1
    Katie Butler, photo 2
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    Location

    United Kingdom