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Katie Bennett
Director of Retention Marketing at Parallel
Katie Bennett is a seasoned brand marketing specialist with a rich background in licensed consumer packaged goods and technology. She excels in spearheading re-brands and product launches, and is adept at building marketing departments from the ground up. Katie's expertise lies in marketing automation, generating MQLs, and brand development and positioning.
With a solid educational foundation that includes an MBA in Marketing/Operations from the University of Georgia and a BS in Marketing from Boston College, Katie's professional journey has seen her in key roles such as Director of Retention Marketing at Parallel, Client Success Director at Verticurl, Director of Marketing at Peoplenet, among several other strategic positions at reputable companies.
Her specialties encompass a diverse skill set ranging from Pardot and Salesforce to IRI Analysis and brand management. She is known for her prowess in marketing research, data analysis, time management, relationship building, and keen attention to detail. Katie's past experiences in the financial sector have honed her team leadership and analytical skills, making her a well-rounded marketing professional.