University of North Carolina at Chapel Hill

University of South Carolina Darla Moore School of Business

Product Owner, DieHard at Advance Auto Parts

Leading talented teams focused on our DIY Retail customers, including DIY Strategy, Customer Experience, Brand Marketing, Sponsorships, Field Marketing, Digital Marketing, and Marketing Operations.

Advance Auto Parts

Sr. Director, Marketing

Developed campaign strategy for DieHard battery brand and launched Diehards Choose DieHard campaign.

Director of Marketing, DieHard

Integrated teams across company to successfully launch DieHard batteries in all stores and professional accounts in 2020

Product Owner, DieHard

Joined this emerging brand as the first marketing hire. Partnered with vendors to conduct market analyses, partnered with founder to develop first annual business plan, budget, and marketing plan; managed re-branding including packaging, website, and social media. Supported sales efforts to increase distribution and target new retailers.

Ithaca Hummus

VP of Marketing

WorkSmart is the leading Managed IT consulting company in NC, with offices in Durham, Charlotte, G'boro, Atlanta, Philly and the NY Metro. I joined this talented team as Marketing Director to support continued growth through a focused brand strategy and marketing plan. We tested-and-learned our way into a solid foundation of digital tactics. I took on the Director of Employee Experience role to take advantage of my passion for professional development and employee wellbeing.

WorkSmart IT

Marketing Director & Employee Experience Director

Worked with small- and mid-sized companies on brand strategy and marketing plan development and execution. Using customer research, company data, and industry information to develop the right plans to achieve business goals.

Consulted with ad agencies to assist with business development—especially plans to grow existing client relationships. 
Consulted on Account Management—including operational efficiency, best practices for relationship management and team development, scope-of-work creation, and staffing planning.

Consulting & Freelance

Marketing and Advertising Consultant

Brands include: ESPN SEC Network, Samsung Electronics America (Mobile, Tablets, Home Appliances)

McKinney Advertising

VP, Group Account Director

Brands include: Nationwide Insurance, Coldwell Banker Real Estate, Sherwin-Williams, Mizuno, and ESPN SEC Network.

VP, Account Director

Brands include: The Nasdaq Stock Market, Virgin Atlantic Airways

Account Supervisor

Account Management in the Yellow Shoes Creative Group, Disney's in-house advertising agency, including integrated communications planning and creative strategy for Disney Cruise Line and Walt Disney World Theme Parks.

Katie Beaudin Clark