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Katie Baloian
VP / Head of Marketing, AWAL North America
Katie Baloian is the VP / Head of Marketing at AWAL Recordings, based in Los Angeles, California.23 She has over 10 years of experience developing and executing marketing campaigns for internationally recognized, award-winning artists.2 In her role at AWAL, Baloian is responsible for creating and driving global marketing strategies for multiple artists.
Prior to her current position, Baloian's career includes:
- 2019-2024: VP and Head of Marketing at AWAL5
- 2013-2019: Vice President of Marketing at Fueled By Ramen / Atlantic Records5
- 2024-present: Marketing at Platoon5
At AWAL, Baloian works alongside other executives such as Bianca Bhagat (GM/Head of Creative) and Justin Macchio (VP of Marketing).14 She has been involved in creating educational content for AWAL, including a course on creating great campaigns for developing artists.6
AWAL, the company where Baloian holds a leadership position, is known for its work with artists such as Little Simz, JVKE, Tom Misch, deadmau5/kx5, Disclosure, and Nick Cave & The Bad Seeds.1 The company has also played a role in launching the careers of artists like Steve Lacy, Rex Orange County, FINNEAS, and Kim Petras.1
