Katib Belkhodja

Chief Sales & Marketing Officer

Katib Belkhodja is a prominent figure in the automotive industry, currently serving as the Director of Customer Centricity at Al-Futtaim Automotive in Dubai, United Arab Emirates. He has over 15 years of extensive experience in marketing and customer engagement across various sectors, including automotive, insurance, and technology.

Professional Background

Belkhodja graduated with an MBA in International Business and Management from INSEEC Business School in Paris in 2006. His career has spanned multiple roles within leading companies in Europe and the UAE, where he has developed a strong expertise in marketing strategies, digital transformation, and customer relationship management.1 2

Before his current role, he was the Marketing Director at Al-Futtaim Automotive, where he led several transformative initiatives. His responsibilities now include overseeing marketing communications, digital media, eCommerce, and customer engagement strategies aimed at enhancing the overall customer experience.2 4

Key Responsibilities

In his role as Director of Customer Centricity, Belkhodja is tasked with:

Developing customer-focused business strategies to improve brand power and digital sales.
Implementing a new digital framework known as the Digital Customer Ecosystem, which integrates data analytics with customer relationship management to deliver personalized experiences.3 4
Leading initiatives that enhance customer feedback processes across various touchpoints from initial contact to final sale.2 4

Vision and Impact

Belkhodja emphasizes the importance of adapting to evolving customer behaviors and leveraging technology to create meaningful interactions. He aims to redefine the brand experience by integrating digital innovations into traditional automotive sales processes.3 4 His leadership is expected to play a crucial role in positioning Al-Futtaim Automotive as a leader in customer-centric strategies within the competitive automotive landscape.

His achievements also include notable awards such as setting a Guinness World Record for pulling the heaviest aircraft with a production car.1

Overall, Katib Belkhodja's extensive experience and strategic vision are pivotal in driving Al-Futtaim Automotive's commitment to enhancing customer engagement and satisfaction.