Kathy O'Reilly

Kathy O'Reilly is an experienced media relations and communications professional currently serving as the Senior Global Press Officer at Philips, a leading health technology company.1 Here are some key details about her career and background:

Professional Experience

Kathy has been working at Philips since May 2013, where she is part of the Global Brand Communications and Digital Organization.1 In her role, she:

• Manages the development and implementation of external PR and media relations strategies
• Oversees global communications, digital content, and social media initiatives
• Helps frame Philips as a leader in the health tech industry
• Serves as Board Chair representing Philips in the Social Media Business Council within SocialMedia.org

Prior to joining Philips, Kathy held several notable positions:

• Senior Director of Social Media and Public Relations at Monster Worldwide (2009-2013)
• Director of PR/Corporate Communications at Lycos, Inc. (1999-2009)

Career Background

Kathy's career spans over 20 years in PR, media relations, and communications.1 She began her career in television, producing Emmy Award-winning nationally-syndicated TV talk shows and entertainment programming for 15 years before transitioning to PR and corporate communications.

Education

• Master of Arts in Communication from Pepperdine University (1982-1984)
• BA in English, Technical Writing from the University of Massachusetts Lowell (1978-1982)

Skills and Expertise

Kathy specializes in:

• Social media and blogger relations
• Public relations and media relations
• Brand journalism
• Content creation
• Media spokesperson duties
• Strategic messaging and campaign development

Her experience spans both B2B and B2C brand awareness initiatives, with a deep understanding of both social and traditional media landscapes.1