Kathy Colaiacovo

Kathy Colaiacovo is an Online Marketing Strategist, Coach, and Trainer, specializing in helping private practice owners, particularly dietitians and therapists, enhance their marketing strategies. She hosts the podcast "Marketing Your Private Practice with Kathy C," where she shares practical tips and tactics aimed at increasing client bookings without heavy reliance on social media platforms.12

Professional Background

• Expertise: Kathy focuses on simplifying marketing processes for private practice owners, aiming to reduce the time spent on marketing while increasing client engagement and profitability. Her approach includes optimizing the "Four Pillars of Marketing"—foundations, messaging, content, and systems.1
• Podcast: The podcast serves as a resource for dietitians, therapists, and service providers, offering insights into effective marketing strategies tailored to their specific needs.34

Achievements

Kathy has been instrumental in helping many practitioners significantly increase their client base. For example, she has facilitated practices in achieving up to a 300% increase in client bookings within a short period by refining their marketing foundations.1

Additional Information

Kathy actively engages with her audience through various platforms including Apple Podcasts and Spotify, where listeners can access her episodes for free.24 She emphasizes that effective marketing should not be overwhelming and aims to restore joy to private practice owners by allowing them to focus more on their clients and less on marketing challenges.1