Kathryn Hawkins

Kathryn Hawkins is the Content Marketing Strategy Director at Eucalypt Media, a position she has held since January 2007. In this role, she collaborates with clients to develop comprehensive content marketing and digital strategy plans, which encompass competitive research, user research, SEO, social media strategy, and editorial calendar development. She has overseen teams of up to 20 consultants and has successfully implemented content marketing strategies for over 175 startups and enterprise brands.1

Professional Background

• Eucalypt Media (2007 - Present): As the Content Marketing Strategy Director, Kathryn focuses on creating tailored marketing strategies that drive engagement and visibility for her clients.
• Stack Overflow (2020 - 2022): She was a Marketing Content Specialist, where she developed various content assets aimed at enhancing product marketing.
• Atlassian (2017 - 2022): Worked as an Employer Brand Marketing Consultant, creating marketing collateral to attract talent and promote company culture.
• Freelance Work: Kathryn has contributed as a columnist for Inc. Magazine, focusing on industry trends in content marketing.

Education

Kathryn holds a degree from Chatham College.1

Her extensive experience in content marketing and strategy positions her as a key figure in the industry, particularly in helping organizations enhance their digital presence.