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Kathrin Schmidt
Inhaberin von Online Marketing Beratung Kathrin Schmidt
Professional Background
Kathrin Schmidt is a dedicated professional in the field of online marketing, possessing a wealth of experience that spans both freelancing and entrepreneurship. With a solid foundation in media economics, Kathrin has carved a niche for herself in the ever-evolving landscape of digital marketing. Her career journey began after she honed her skills and knowledge through her academic pursuit at Hochschule der Medien Stuttgart, where she studied Diplom Wirtschaftsingenieur with a focus on Medienwirtschaft. This educational background equipped her with a unique blend of engineering principles and media economics, which she has effectively applied throughout her career.
After completing her studies, Kathrin ventures into the world of online marketing as a freelancer, taking on roles that allowed her to showcase her skills and expertise. She served as a Freelancer Online Marketing at Easyfairs, where she contributed significantly to various marketing initiatives. In this role, she was instrumental in crafting and executing marketing strategies that helped enhance the company's brand awareness and drove engagement across digital platforms. Her keen understanding of market dynamics and consumer behavior allowed her to develop innovative marketing campaigns that resonated with target audiences, ensuring the success of her projects.
Simultaneously, Kathrin took on a similar role at Sigfox Germany GmbH, where she focused on optimizing online presence and improving brand visibility in a competitive market. Her dedication and strategic approach to online marketing earned her respect within the industry, establishing her as a reliable resource for businesses seeking to enhance their digital marketing efforts.
In addition to her freelance roles, Kathrin took a significant step in her career by founding her agency, Online Marketing Beratung Kathrin Schmidt. As the owner and primary consultant, she has been providing tailored marketing solutions to a diverse range of clients, helping them navigate the complexities of digital marketing with expert guidance and actionable insights. Her ability to connect with clients and understand their unique needs has been a cornerstone of her agency's success, allowing her to build lasting partnerships and drive impactful results for her clients.
Education and Achievements
Kathrin Schmidt's educational background is a testament to her commitment to professional growth and excellence. She attended Hochschule der Medien Stuttgart, one of Germany's premier institutions for media and information management. Her studies in Diplom Wirtschaftsingenieur with a specialization in Medienwirtschaft have armed her with a valuable skill set that merges technical proficiency with a deep understanding of media economics. This dual expertise positions her uniquely to address the challenges and opportunities facing businesses in the digital realm.
Throughout her career, Kathrin has demonstrated her passion for learning and adapting to new trends in online marketing. Her ability to stay updated with the latest tools, strategies, and technologies within the marketing landscape showcases her dedication to providing the best service for her clients. Kathrin’s efforts in continued education empower her to offer fresh perspectives and innovative solutions to the businesses she partners with.
Achievements
Over the years, Kathrin Schmidt has amassed a number of noteworthy achievements within the online marketing sector. Her freelance work has been marked by successful campaigns that have enhanced client visibility and engagement rates. Through her agency, she has developed comprehensive marketing strategies that resonate with audiences, generating measurable results and helping clients to achieve their growth objectives.
Additionally, Kathrin is recognized for her strong adaptability in the fast-paced digital ecosystem, allowing her to pivot strategies in response to real-time metrics and evolving market conditions. Her proactive approach to identifying growth opportunities ensures that her clients remain ahead in an increasingly competitive landscape. Kathrin continues to serve as a thought leader in online marketing, actively sharing her insights and expertise with a wider audience through workshops, webinars, and industry events. Her contributions not only bolster the success of the businesses she works with but also enrich the professional community within the digital marketing space.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.