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Kathrin Bussmann, Ph.D.
Scaling climate solutions across languages, cultures and borders
Kathrin Bussmann, Ph.D., is an independent marketing consultant specializing in assisting climate tech companies expand globally by overcoming language and cultural barriers. She focuses on enabling effective technologies to be promoted and deployed worldwide. Kathrin's expertise lies at the intersection of global business, international marketing, and localization. She aids growth-stage companies in understanding new markets, optimizing positioning, engaging regional stakeholders, and tailoring content for diverse audiences. Kathrin is the President & Chief Strategist at Verbaccino Inc., and the Producer & Host of The Worldly Marketer Podcast. She is a member of Women in Cleantech and Sustainability, The Global Chamber, and Soft Land Partners, among other organizations. With a background in linguistics and communication studies, Kathrin has a versatile educational profile, including studies at Humboldt-Universität zu Berlin, University of Ottawa, and Cégep de Sherbrooke. Her professional experience includes roles at organizations like Electric Autonomy, Foresight Canada, and MaRS Discovery District.