Kathlene Hestir

Kathlene Hestir is the Senior Global Managed Channel Services Manager at Red Bull Media House GmbH.23 She leads the Managed Channels Services team, responsible for managing the backend of Red Bull's nearly 1,200 social media accounts, providing access and training for Red Bull's social media services and tools, and implementing security measures across the company's managed accounts.1

Hestir's role involves overseeing digital activations for Red Bull Media House, supporting sports and music marketing events across multiple states in the United States.2 She is also involved in programming Sprinklr rules to auto-tag athletes across social media posts and working with Red Bull's country and project teams to activate multi-factor authentication on all Red Bull social media accounts.1

Hestir is an alumna of the University of Georgia3 and describes herself as an "ATLien" who loves creativity, emerging tech, comedy, live music, and the great outdoors.4 Her work at Red Bull Media House contributes to the company's extensive social media presence, which includes more than 1,200 accounts across various platforms such as Facebook, Twitter, Instagram, TikTok, Strava, and Twitch.1