Kathleen Shanahan

Kathleen Shanahan is a skilled marketing professional known for her ability to develop and implement successful brand communication strategies across various industries, including CPG and B2B. With a strong background in integrated marketing, brand management, creative strategy, and more, Kathleen has a track record of achieving business objectives through strategic marketing initiatives. She is also recognized for her aptitude in media planning, social media, SEO/SEM, and public relations. Kathleen is a clear and effective writer with a knack for driving impactful marketing campaigns.

Kathleen Shanahan pursued her Bachelor of Arts degree from Williams College, laying a solid academic foundation for her marketing career. She has leveraged her education and experiences to excel in the field of marketing and brand communications.

Kathleen has held key roles in prominent organizations, showcasing her expertise and leadership in the marketing domain. She has served as Marketing & Creative Strategy lead at Spectrum Business (Charter Communications), Global Brand Communications at Edgewell Personal Care, Group Account Director at Digital Cement, Global Marketing Director at CA Technologies, Managing Director at Athorn Clark & Partners Inc., and Vice President at McCann Erickson. With a diverse background that includes roles at Sears, Roebuck and Co. and various advertising agencies, Kathleen brings a wealth of experience to the table.

Kathleen Shanahan's strengths lie in integrated marketing, brand management, creative strategy and execution, agency management, media planning and management, social media and digital media, SEO/SEM, and public relations. Her career journey illustrates her proficiency in driving successful marketing initiatives and cultivating strong brand identities across different sectors.