Kathleen Shaffer

Kathleen Shaffer is a seasoned communications and public relations professional with a robust background in various industries, including retail, e-commerce, food and beverage, quick service restaurants (QSR), franchising, and tourism.

Key Positions and Experience

• Senior Director of Communications, QSR Division at FAT Brands Inc.: Shaffer held this role from July 2021 to October 2021. During her tenure, she was responsible for directing internal and consumer communications for the 1,600-unit franchise and corporate network. Her responsibilities included leading PR efforts, securing national media placements, managing celebrity and influencer relations, and championing charity partnerships.234
• Director of Communications at Jane: Before her current role, she joined Jane as the Director of Communication and PR, where she was tasked with storytelling, corporate communications, media relations, internal communications, executive thought leadership, seller communications, and philanthropic strategy.14
• VP, Public Relations Account Director at MGH: Prior to her role at FAT Brands, Shaffer worked at MGH, a modern marketing agency in Baltimore, where she directed strategy for clients such as The Ocean City Maryland Department of Tourism, OLD BAY, Nobel Learning Communities, and Global Franchise Group.

Current Role

As of January 2024, Kathleen Shaffer has joined rue21 as the Director of Corporate Communications, where she is responsible for corporate communications and other related duties.5

Skills and Achievements

Shaffer is known for her expertise in communications and PR, having led successful campaigns that drive engagement and sales. Her experience includes managing high-profile events, such as Round Table Pizza's appearance on "Undercover Boss," and securing prominent national media placements for various brands.14