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Kathleen R. McMorrow
Principal, The Communications Optic, LLC | Public Relations and Communications for Optimal Brand Positioning
Kathleen McMorrow is a seasoned expert in managing global public relations and branding initiatives for organizations of various sizes and industries. As the Principal and founder of The Communications Optic, she provides unmatched strategic integrated marketing communications and branding messaging services to exceed client expectations. With over two decades of experience, Kathleen's expertise lies in penetrating new markets, captivating audiences, and enticing favorable action through extraordinary media relations skills in brand awareness, thought leadership, reputation management, and corporate social responsibility.
She has a reputation for being an expert storyteller and highly imaginative content creator with a broad range of experience working with corporate and consumer names such as Janssen, Paramount, Radio City Music Hall, Tishman, Medtronic, TD Bank, Honeywell, Columbia Savings, as well as leading law, education, real estate, and finance firms in and outside of NYC. Kathleen has a Bachelor's Degree in Sociology magna cum laude from The College of New Jersey and a 4.0 average in Communication and Information Studies from Rutgers University.
Early in Kathleen's career, she was named one of the most promising young publicists in NYC and was recruited by PR legend Howard J. Rubenstein to work on numerous high-profile accounts and new business pitches. Acknowledged for her ability to helm challenging client assignments, including major crises. She was one of the youngest Senior Vice Presidents in Rubenstein history.
In launching The Communications Optic in 2018, Kathleen made a significant contribution to the field of global public relations and branding by providing unmatched services that ensure the brand's vision matches its public perception.