Kathleen Asjes

Kathleen Asjes is a seasoned User Experience researcher with a strong focus on insights and leading teams at Dreams. She is passionate about teaching, mentoring, and conducting research to connect people with technology.

Kathleen is known for her expertise in user research, usability testing, accessibility, innovation, and digital product management. She has a keen interest in leveraging technology for social impact and fostering innovation in the industry.

With a Master's degree from Universiteit Leiden and experience studying at Yonsei University, Kathleen brings a diverse educational background to her role.

Having held key positions such as Head of User Research at Schibsted Media Group and Head of Research & Insights at Dreams, Kathleen has a proven track record of shaping research strategies and driving impactful insights.

Her journey includes roles as a UX Research Lead, research consultant, and manager in research and development across various reputable organizations globally.

Apart from her corporate roles, Kathleen actively engages with the research community by organizing Meetups for User Researchers in Stockholm, showcasing her dedication to fostering collaboration and knowledge-sharing in the field.