Katherine Lancman

Katherine Lancman is an experienced investor, marketer, and innovation consultant with a focus on high-growth, technology-backed companies.1 She is currently an Investor at Parallel Health, based in California, United States.2

Professional Background

Katherine has a diverse background in consumer brands, marketing, and investment. Her areas of expertise include:

• Direct-to-consumer (DTC) startups
• Microbiome products and technology
• Consumer and health industries
• Finding new market opportunities

Current Roles and Investments

Katherine is actively involved in several roles:

• Investor at Parallel Health
• Marketing & DTC at Hume Supernatural
• Investor at OLIPOP PBC and Blendid

Previous Experience

Her professional history includes positions such as:

• New Ventures at SC Johnson
• Manager, Consumer Innovation at Cerebos
• Account Director for CPG & Health Innovation at Colmar Brunton
• Manager for CPG Brand & Marketing accounts at The Marketing Store, North America
• Innovation and Growth Consultant at RAW Innovation pty limited

Education

Katherine's educational background includes:

• Bachelor of Commerce and Bachelor of Arts in Marketing and Psychology from the University of Melbourne
• Science of Decision Making studies at Stanford University
• Post Graduate Certificate in Advertising from the University of Technology Sydney

Skills and Specialties

Katherine is known for her expertise in:

• Finding new market opportunities
• DTC (Direct-to-Consumer) strategies
• Microbiome industry
• Startup ecosystems
• Consumer and health sectors1

Katherine Lancman is described as an excellent communicator who can effectively work in the space between startups and large companies. Her Twitter bio also mentions that she's a proud Australian.3