Katherine Krug

Katherine Krug is an accomplished entrepreneur and the Executive Chairman of Athena, a startup dedicated to empowering women in the workplace. Her career has been marked by a commitment to innovation and social impact, particularly in the realm of health and wellness.

Background and Education

Katherine studied psychology at Wesleyan University, which laid the foundation for her understanding of human behavior and motivation. Before venturing into the startup ecosystem, she gained experience in sales and real estate, which equipped her with valuable skills for her entrepreneurial journey.

Notable Ventures

Krug is perhaps best known as the founder and former CEO of BetterBack, a company that created a device aimed at improving posture and alleviating back pain. Additionally, she co-founded Everest, a social fundraising platform, and served as interim COO for Zirtual, a virtual assistant service. Her advisory roles extend to several startups, including Republic.co and Blink.

Currently, she is also developing another venture called GetBetterBack.com, which continues the mission of BetterBack by focusing on health optimization.

Personal Philosophy

Katherine is passionate about helping individuals unlock their potential through innovative products and initiatives. She emphasizes the importance of self-understanding, health optimization, and building strong relationships. Her work reflects a broader commitment to making a positive impact on people's lives through technology and entrepreneurship.

In summary, Katherine Krug exemplifies the spirit of entrepreneurship with her diverse experiences and dedication to empowering others, especially women in professional settings.