Katherine Abelanes-Francisco

Katherine Kay Abelanes-Francisco is a seasoned event marketer with over six years of hands-on experience in executing brand activations and developing event strategies.

She has a strong track record of collaborating with various cross-functional teams to bring impactful and scalable event experiences to life, particularly focusing on the APAC region.

Katherine led a team of high-performing individuals, successfully overseeing the production of more than 80 events in the first half of 2017, showcasing her skills in team management and event execution.

Her educational background includes studying International Business at EDHEC Business School as part of an International Exchange Programme and earning a Bachelor's degree in Business Management with a focus on Marketing and Human Resources, graduating Cum Laude from Singapore Management University.

Professionally, Katherine has held key roles such as Events Marketing Lead for the APAC region at Facebook, where she continued to drive innovative event strategies and brand activations.

Prior to her role at Facebook, she served as the Manager of Event Development & Account Management at The Event Company in Singapore, highlighting her expertise in event planning and management.

She also gained experience as an Executive in Account Services at The Audience Motivation Company Asia and started her career as a Marketing and Communications Intern at Sampurnah, showcasing her diverse background in the events and marketing industry.