Katharine McKee

Katharine McKee is a prominent figure in the digital commerce industry with extensive experience in e-commerce strategy and consulting. Here are some key details about her background and expertise:

Professional Experience

Katharine McKee is the founder and principal of Morphology Consulting, a digital commerce consultancy.14 With over 15 years of experience in e-commerce, she has established herself as a leader in the field.2

Expertise and Focus

E-commerce Strategy:: McKee specializes in helping brands improve their long-term profitability by optimizing their use of e-commerce systems and algorithms.1

Digital Go-to-Market:: She has experience in building and overhauling digital commerce strategies for companies across various industries, including CPG, luxury, beauty, and apparel.1

Systems and Processes:: McKee focuses on creating clean processes and adhering to algorithmic systems online to drive sustainable growth for e-commerce brands.12

Achievements and Recognition

• Named one of Forbes Next 1000 honorees23
• Has increased client revenue by up to 600% year-over-year1
• Overhauled digital go-to-market strategies for more than 50 brands, including Fortune 500 companies like Coty, Luxottica, and IPG Media Brands1

Background

McKee has held leadership positions in e-commerce for various companies:

• Head of e-commerce for a major denim conglomerate
• Led e-commerce efforts for Coty's mass market beauty brands
• Employee #1 at several companies entering the e-commerce space1

Katharine McKee's approach to e-commerce emphasizes creating positive customer experiences, optimizing pricing and promotions, and leveraging data and systems to drive profitable growth in the digital marketplace.