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Katharine Fife
Marketing technology leader with 15+ years of experience in the beauty space.
Katharine Fife is a marketing technology leader with over 15 years of experience in the beauty industry, currently serving as the Director of Digital Experience & Strategy at Mary Kay Global.1
Professional Background
Katharine's expertise lies in digital marketing and user experience (UX) leadership. She has been involved in significant projects at Mary Kay, including the development of Suite 13, an immersive experience showcasing Mary Kay's global heritage.2
Current Role
As the Director of Digital Experience & Strategy at Mary Kay Global, Katharine is responsible for overseeing the company's digital initiatives and strategic planning for online user experiences. Her role likely involves:
- Developing and implementing digital strategies
- Enhancing user experience across Mary Kay's digital platforms
- Overseeing digital marketing and merchandising efforts
Previous Experience
Before her current position, Katharine held the role of Manager, Consumer Digital Marketing & Merchandising at Mary Kay, Inc.4 This experience has likely contributed to her understanding of the beauty industry and digital consumer behavior.
Education
Katharine attended The University of Texas at Austin, which has likely provided a foundation for her career in marketing and digital strategy.1
Contact Information
For professional inquiries, Katharine can be reached through her work email at katharinefife@marykay.com.3
Katharine Fife's LinkedIn profile can be found under the username katharine-fife-8983595, where more details about her professional journey and accomplishments may be available.
