Katharina Kuehn

Katharina Kuehn is the Chief Neuroscience & Strategy Officer at Winning Group, an Australian company.3 She is a neuromarketing expert who specializes in applying neuroscience and psychology to business strategy, brand design, and customer experience.1

Kuehn has a background in psychology, having grown up as the child of two psychotherapists.1 She originally worked in Munich, Germany, consulting with large manufacturing companies on brand positioning strategy using neuromarketing techniques.1 About seven years ago, she brought neuromarketing to Australia and built a consulting business in Sydney, working with various industries including fashion, automotive, and banking.1

Currently, at the Winning Group, Kuehn applies neuromarketing principles to design brands, match offers to target markets, and tailor customer experiences in stores.1 She uses techniques such as personality profiling to understand different consumer types and micro-target messaging based on their needs, fears, and drivers.1

Kuehn is described as "Australia's first in-house neuroscientist" at the Winning Group.1 Her role involves applying neuroscience insights across the company's portfolio of brands to optimize marketing strategies and customer engagement.1

It's worth noting that the LinkedIn profile you mentioned (katharina-kuehn-07190a34) appears to belong to a different Katharina Kühn, who is a freelance journalist based in Berlin.2 This Katharina Kühn works as a reporter and editor for various German media outlets and is not associated with the Winning Group or neuromarketing.2