Kateřina Šedivá is a successful businesswoman with a passion for people and their stories. She started her career as an entrepreneur at the age of 18, running restaurants, bars, and nightclubs. Despite facing challenges and setbacks, she persevered and achieved her dreams. However, an encounter with manipulation in the business world led her to study psychology and gain a deeper understanding of communication and trust. Kateřina now strives to share her knowledge and help others in their own careers. She has worked as a senior manager at Generali Česká pojišťovna and held CEO positions in various companies, including Rynolticka piskovna s.r.o. and Europea Capital Investment a.s. Kateřina's educational background includes studying Ekonomika at Euroškola Česká Lípa with a focus on entrepreneurship. Her ultimate goal is to have many satisfied business partners and clients while encouraging others to design and realize their own success.