Katerina Nikulina (Gavrilova)

Katerina Gavrilova is the founder and CEO of CHOICY (Relocate.Today), a recruitment agency and job board specializing in IT and digital professionals worldwide.23 With a background in the recruitment industry, Gavrilova has been actively involved in connecting talented individuals with opportunities in the tech sector since at least 2011.2

Professional Background

Gavrilova's expertise lies in the field of human resources and recruitment, particularly in the technology and digital sectors. She founded DigitalHR, a recruiting agency, where she gained valuable insights into effective hiring practices.1 Her experience in this role allowed her to develop strategies for conducting insightful job interviews and identifying the best candidates for various positions.

Contributions to Recruitment Practices

Katerina Gavrilova has shared her knowledge on conducting effective job interviews, emphasizing the importance of:

• Asking targeted questions to understand a candidate's past experience and future aspirations
• Using projective questions to assess a candidate's values and motivations
• Paying attention to how candidates speak about their previous workplaces
• Being transparent about job roles and company conditions to ensure better matches1

Current Role

As the founder of CHOICY (Relocate.Today), Gavrilova leads a company that focuses on:

• Collaborating with startups and tech companies
• Providing recruitment services for IT and digital specialists
• Offering a job board platform for global opportunities in the tech industry2

Gavrilova's approach to recruitment emphasizes the importance of finding the right fit between candidates and companies, taking into account both technical skills and cultural alignment. Her insights have contributed to more effective hiring practices in the tech industry, potentially reducing the costs associated with unsuccessful hires.1