University of Minnesota

Harvard Business School Online

Stevens Point Area Senior High

XR & UX Research  -  Applied Anthropology

AR/VR/MR research about avatars & identity 

Contract via Magnit Global

UX Researcher V 

▫ Advise and partner with big tech client teams to develop, implement, and resource skilled teams to conduct remote, in-person, qualitative, and mixed methods research
▫  Scale Ipsos UX research arm by growing emerging tech portfolio of research among UX team and developing new client opportunities in the tech space 
▫ Develop and coach my direct report, peers, and/or colleagues on best-practices (e.g. writing & formatting project deliverables, client management, and working with early-stage prototype XR devices)

Ipsos North America

Director of User Experience Research

▫ Manage the current and future development of Ipsos UX extended reality research and processes; advising on internal & external methods, approaches, and toolkits 

▫ Empathize with both user and client needs by designing and implementing research approaches to solve key questions to support multiple stages of product development 

▫ Lead and/or oversee national and international research projects and programs for big tech products and topics including emerging tech— extended reality and connected ecosystems

▫ Conduct research (plan, moderate, analyze & report) for several different kinds of studies (e.g. diary, survey, in-depth interviews, rolling research programs, focus group, ethnography, usability tests, etc.) and prepare a wide array of packaged deliverables (visual presentation, journey maps, frameworks, video reels & clips, etc.)

▫ Collaborate with training team to develop and improve training and pathways for internal development; including creating & distributing resources, teaching and/or coaching team members on topics like reporting, project management, and VR moderation

Senior UX Researcher

▫ Lead national and/or international research projects requiring partner management and deliverable oversight
▫ Moderated in-depth interviews and focus groups, including card sort, ranking, journey mapping and co-creation
▫ Presented deliverables with specific design recommendations and implementation strategies

ARVR Initiative
▫ Lead a team to explore virtual reality capabilities and developed VR testing methods
▫ Identified strategic methods to implement virtual testing tools for practical use in key industries

User Experience Researcher

▫ Evaluated usability, efficiency, and viability of applications, websites, and products through both formative and summative research methods
▫ Moderated remote and in-person in-depth interviews, ethnographic interviews, focus groups, and panels
▫ Acquired, analyzed, and synthesized video, audio, survey, and transcript data
▫ Presented completed reports and analyses to clients and internal stakeholders
▫ Assisted team with analysis, data collection, and reporting as needed

Associate UX Researcher

▫ Taught English lessons to over 70 children over the course of 10 months
▫ Developed lesson plans that strategically addressed each child's level of English
▫ Actively listened and evaluated student and parent feedback, adjusting lesson presentations as needed

DotKids Education

Instructor

▫ Prepared and assisted research team with travel logistics, doublechecking participant lists, setting up audio and video equipment, and taking notes for in-depth interviews, phone interviews, and focus groups  
▫ Tracked and organized all project data and insights using Excel and PowerPoint to aid in the fulfillment of client goals 
▫ Analyzed and packaged consumer, brand, and product insights into key client deliverables   
▫ Collaborated with multiple teams to complete client presentations on key insights driving purchases, interest, and usage

Global TAVR Catheter Usage & Perceptions  	    	 	 	 	 	                May 2017 – July 2017 
A Fusion Hill Project for a large health care client 
 
▫ Aided in collecting medical usage data and product perception of TAVR devices for a large healthcare client 
▫ Organized and analyzed datasets using Excel of over 60 phone interviews with medical professionals worldwide 
▫Synthesized data into a visual presentation for our client

Fusion Hill

Market Research Intern

Account Executive Role (January 2015-May 2015)

▫ Managed digital marketing and social media for the Anthropology Department
▫ Developed and represented CLAgency brand and positioning 
▫ Aided in marketing campaigns for the College of Liberal Arts
▫ Co-published an alumni email marketing campaign for over 20 College of Liberal Arts departments

Research & Planning Director (May 2015 - May 2016)

▫ Organized and created a database of research summaries for the College of Liberal Arts PR and marketing teams 
▫ Edited and co-published over 60 research stories for an alumni email marketing campaign
▫ Surveyed undergraduate students perception of CLA and used insights for branding and marketing campaigns
▫ Created and oversaw a project mapping document to track colleagues’ progress throughout each semester

Anthropology Digital Marketing Consultant Role (January 2015-May 2016)  

▫ Managed the mapping and creation of a new website using the Drupal platform
▫ Facilitated 20 in-depth interviews of professors and students regarding web user experience and 
brand positioning
▫ Advised a multi-platform social media branding and positioning plan
▫ Tracked website and social media analytics using Hootsuite, Facebook Analytics, Twitter Analytics, and Google Analytics
▫ Presented biweekly summaries and social media analyses to my client

CLAgency

Digital Marketing Consultant

▫ Collected and recorded data via 3D software programs
▫ Input, organized, and analyzed datasets with Microsoft Excel
▫ Scanned artifacts with 3D imaging techniques to create workable 3D meshes

University of Minnesota-Twin Cities

Research Assistant

▫ Published over 20 research and technology articles over a six-month period
▫ Interviewed 10 scientists, community members, and administrators per week
▫ Researched and pitched 3-5 stories every week

Mika Hall