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Kate Waters
Director of Client Strategy and Commercial Marketing, ITV; Chair of Advisory Board at Hark; Advisory Board member Purpose Disruptors; 2021-22 WACL President
Kate Waters is a seasoned professional with extensive experience in strategic communications and marketing. She currently holds the position of Director of Client Strategy and Commercial Marketing at ITV, a role she assumed in 2019.45
Professional Background
Kate has over 25 years of experience as a strategist, working across various communications disciplines including advertising, media, and public relations.1 Her background is primarily in creative strategy, having worked at several advertising agencies throughout her career.23
Current Role and Responsibilities
At ITV, Kate's role was newly created with the specific remit to help ITV Commercial build broader and deeper relationships with their clients.45 Her expertise in strategy and planning is utilized to enhance ITV's commercial operations and client relationships.
Additional Roles and Involvement
Beyond her primary role at ITV, Kate is involved in several other professional capacities:
- Chair of the Advisory Board at Hark6
- Member of the Advisory Board at Purpose Disruptors2
- Judge for the IPA Effectiveness Awards5
Industry Recognition
Kate's expertise and contributions to the industry have been recognized, as evidenced by her participation in high-profile events such as Advertising Week Europe7 and The Future of TV Advertising Global conference.3
Kate Waters' LinkedIn profile can be found under the username kate-waters-8995484, which aligns with her professional information and current role at ITV.16
