Auckland University Of Technology

Building a more Pinteresting world.

San Francisco, California, United States

Working within Globalization Services, as part of the Product org, I have worked to solve many global scaling and international GTM challenges at Pinterest. For Creators and Shopping I am the go to source for strategic planning on where to scale which features, and when.
Focuses have included:
-  Managing a content quality workflow, and delivering content quality signals 
-  Managing two offshore data labeling teams in Manila and Portugal
-  Managing a small contractor team handling QA , internal comms, and day to day task management for the Portugal team
-  Managing a small contractor team who run shopping data labeling projects end to end, and handle shopping curation projects 
-  Running the end to end global expansion of Story Pins and Shopping features. 
-  Working in collaboration with in-market teams, Product, PMM, Localization, Marketing, Product Ops, Trust & Safety, and Policy.

Pinterest

Lead Program Manager, Global Scaling for Creators & Shopping

Working within the International team, as part of the Product org, I worked to deliver Growth and Creators international scaling solutions, while also managing a team of Program Managers working across Growth and Shopping. 
-  Regularly and effectively influenced product decisions to ensure a more "global" approach to product design, content choices, and go to market strategies. 
-  Managed the Story Pins soft roll out in UK and Germany
-  Ran launch and post-launch operations for the global launch of RSS bulk creation 
-  Navigated ambiguous work and areas of ownership, pinch hitting whenever a skill was needed, be it Product Management, Product Marketing, etc. 
-  May 2019 - Completed advanced internal manager training "Leading a Team"

Lead Program Manager for International Growth, Creators & Shopping

As the International Program Manager on Growth I was both advocate and do-er. I represented the managed markets (UK, France, Germany, Brazil, Mexico, Australia, Japan, India, etc), to ensure that the product worked seamlessly and that their audience was growing.  
Success was a product team adding an international idea to their roadmap, and seeing that feature arrive in market. 
-  Developed a new 6-monthly planning process, leveraging standardized growth funnel analysis, which was later adopted (and is still used 3 years later) by the wider team to cover Creators and Discovery funnels. This data approach led to far greater success in advocating for the markets. 
-  Ran updating of Quarterly Country Scorecards, driving visibility to market level stats and insights
-  Hosted brown bags to level up product, end and design understanding of the international opportunity & facilitated countless introductions between in-market teams and Product Managers. 
Drove many weekly active users increases. For example: 
-  Launched a new responsive mweb platform, and led in market research and advocacy around app upsells, leading to experiments that drove up weekly active users. 
-  Improved the reliability, appearance, and messaging of all off-platform sharing.
-  Oversaw the localization overhaul of the new user topics selector - across 16 locales, driving up weekly active users. 
-  International tests of performance marketing campaigns
-  Pin creation flow improvements, including the "P" button launched as "sticky" on mweb. 
Trained the in-market team on marketing email creation tools and measurement.

Senior Program Manager, International Growth

As Email Platform PM, I owned all email sent to our non-advertiser users and all email settings. I established a process for how varied teams across Twitter use our email tools and team to plan, design, build and ship email. I designed and ran A/B tests to ship the most effective emails that work at "Twitter-scale".  I have shipped: a new “Unread Notifications” email resulting in substantial DAU and MAU growth; multiple recommendation/discovery email improvements driving up DAU; new look “LIVE on Twitter” marketing emails. Special projects included fixing deeplinking.

Twitter

Product Manager, Consumer Email

The Growth Audience team works cross-functionally with a wide range of functions including: Product, Research, Design, Media, Business Development, Marketing, Communications, Data Science, Sales, Legal, Finance, and Corporate Development.

In 2015 I was instrumental in defining the role and scope of the newly established Global Growth Ops team, in driving the hiring of the Growth Ops team across markets, and played the role of day-to-day dotted-line manager. I onboarded Ops team members in the UK, Brazil, India, Canada, Australia, Germany,  and worked with our existing Japan contact. 

Growth Ops is a natural extension of my Program Management background: rallying individuals to work on a single combined effort; tracking and reporting on progress; process documentation and improvement; managing team quarterly goal setting; helping to keep team metrics front and center; plus team coaching, retrospective facilitation, and vision setting.  

With my Product and Engineering background, I am able to proactively influence go to market plans and product design for our key markets. 

I was also previously interim day to day Brazil Growth Ops manager, closely collaborating with the Brazil Growth Director and the local cross-functional team to track metrics, launch projects, and drive up user numbers.

Head of Global Growth Operations

late- 2014 to 2015: 
Cross-functional program TPM for emerging markets teams. I worked with cross-functional teams from product and eng to marketing, BD, comms, media, sales and brand strategy on our strategy and execution of product changes and related campaigns to increase our user base and user retention in emerging markets. 

Highlights: Drove the global cross-functional effort in support of the 2015 Cricket World Cup - shipping experiences on 6 platform; Brasileirao football championship and Copa America support; Japan News experience launch. Onboarded the acquired Zipdial team into their first cross-team initiatives - establishing ways of working and tracking all deliverables

Empowering the teams I work with with agile principles to help them become more effective and predictable smooth running teams. 

Past:
Coordinated 2013's significant UX redesign of the Twitter iPhone and Android app experiences, communicating on the plan and progress, changes, and experimentation outcomes to executives, while mitigating disruption to the entire consumer team. 

2013-2014: Led significant process development changes from centralized to highly decentralized mobile app development across engineering. Worked closely with Android, iOS, QA, Localization leads, and various stakeholders to ensure a smooth transition to a high volume of releases on a regular cadence.

Provided JIRA based single-source-of-truth views for what's shipping across Twitter apps. 

Instrumental in the successful set up and running of the Mobile Release Team.

Lead upgrades to the iPad app and program managed tablet strategy.

Snr. Technical Program Manager

Working in the games, movies and music division leading new projects for <a href="http://www.gamespot.com">www.gamespot.com</a>, and <a href="http://www.metacritic.com">www.metacritic.com</a>, including the gaming social network <a href="http://fuse.gamespot.com">fuse.gamespot.com</a> and major event sites such as <a href="http://e3.gamespot.com">e3.gamespot.com</a>.

Managed the iPhone app Movie Finder from product inception to launch: <a href="http://www.metacritic.com/moviefinder">http://www.metacritic.com/moviefinder</a>

We adopted a tailored Agile approach and I worked across 4 to 8 key projects at any one time.  I interfaced between product managers, engineering staff, product marketing, central marketing, operations and various third parties.

In 2012 I transferred to the CNet Direct B2B team to broaden my Product Management skills. I was responsible for requirements gathering and documentation, wireframe creation, acceptance testing, as well as all project management responsibilities. 

We delivered enhancements to existing sales operation tools to support a global team.  I worked closely with engineers on the East Coast, in Singapore and in London.

CBS Interactive

Technical Project Manager

Project Manager on the Google Nexus One account.

Teak Motion Visuals

Project Manager

Consulting on the improvement of  SF Environment brand consistency and effectiveness, and documenting brand identity guidelines.  Assisting on various other Outreach programs - including the Flickr strategy and photo organization.

SF Environment

Communications Consultant - volunteer

Assigned to the Commonwealth Bank of Australia account, I managed delivery of print advertising, plus coordinated schedules and resources for a number of online advertisements, as well as in-branch and out of home placements.

Goodby Silverstein & Partners

Project Manger (Contract)

Running all communications efforts for this NGO with 700+ business members. Including: writing; collateral development, PR; newsletter design; event management; online resource management; website production, launch and management; strategy and operational support - including CRM tool redesign.

The Sustainable Business Network promotes growth in the sustainability movement, audits businesses and supports businesses in their journey towards sustainability. Sustainability to SBN goes beyond 'green' focuses of energy, waste and transport, to also include community, well-being and an emphasis on supply chain improvements.

Sustainable Business Network

Marketing & Communications Manager

Established a web development business working with socially innovative / sustainable clients.

Delivered Drupal Open Source sites, independently or using a local sub-contractor. 

Key projects:
Website redesign for <a href="http://www.thebigidea.co.nz/">http://www.thebigidea.co.nz/</a>
Website redesign for <a href="http://anza.co.nz/">http://anza.co.nz/</a>

Citizen-click

Director & Founder

Infinity is now Fujitsu NZ. 
The full time Wellington position led to an 8-month contract in Auckland where I worked in house as a project manager for the Bank of New Zealand.

Technical project management for BNZ included a large business banking backend overhaul, and assessment of a market research tool roll out.  Non-technical projects, which started through my affiliation with the Sustainability Manager, included a recycling and composting roll out across all HQ buildings and roll out of the MyTravel campaign in support of public transport and other alternatives to single occupancy car commuting.

Infinity Solutions

Zebedee Creations

Endamol

Ran online campaigns in line with major sporting events – including banner ads and game development.

Betfair

Online Marketing

First employee of Netenz and with them until they sold.  Project Manager for Citibank interactive projects, plus a rebuild of accommodation booking site AccommodationLine.

Netenz

Project Managed 3-4 projects at any one time.  Managing client expectations, timelines, budgets, and scope. 
Using waterfall then RUP methodologies - with detailed management of change requests to ensure financial viability of projects. 
Key clients included: Ericsson Mobile, Mercury Energy, Mighty River Power.

Kate Taylor