Kate Taylor

Kate Taylor is a Senior Manager of Brand Marketing at SEPHORA in Canada. Here are some key details about her professional background and experience:

Professional Experience

Kate has been working at SEPHORA, where she played a crucial role in launching and growing the brand marketing function in Canada.1 Her responsibilities include:

• Supporting strategy development and execution of omnichannel marketing campaigns
• Forging strategic brand partnerships
• Managing portfolios for Makeup, Fragrance, and Sephora Collection

Under her leadership, the team significantly grew their portfolio in the first three years, increasing campaign output by 233% while exceeding year-over-year cooperative revenue projections.1

Previous Roles

Before joining SEPHORA, Kate held several positions that contributed to her expertise in marketing and brand development:

• Founding Partner & Head of Marketing at The Girls Trip Tours (April 2018 - March 2021)

  • Led organic and paid marketing initiatives
  • Built a global community of over 17,000 women1

• Account Coordinator, Digital & Social Strategy at FleishmanHillard HighRoad (January 2018 - December 2018)

  • Supported paid media campaigns, community management, and content planning
  • Worked with clients such as PlayStation Canada, Philips Canada, and Boston Pizza1

• Digital Marketing Intern at various companies including We Like Tuscany and Nokia

Education

Kate holds an Honours Bachelor's Degree in Communication and Media Studies from Carleton University, where she was on the Dean's Honours List.1

Additional Involvement

Kate is also active in mentoring and community engagement:

• Social Club Member & Mentor at Monday Girl (May 2021 - Present)

  • Guides professionals through career journeys, including career pivots and goal-setting1

• Blog Contributor at Coco & Cowe (January 2018 - November 2018)

  • Wrote articles focused on career advice for young female professionals1

Kate's diverse experience in marketing, digital strategy, and brand development has shaped her career path to her current role at SEPHORA, where she continues to drive impactful marketing initiatives.