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Kate Smither
Global brand strategist
Kate Smither is a seasoned strategist with over 20 years of experience in brand strategy and insights.
She holds a BALLB hons lit degree from Macquarie University and has studied strategic planning at UTS.
Kate's career accolades include strategic work on global brands like Dove and a reputation for simplifying complexity.
Formerly, she has held key positions at top organizations like Saatchi & Saatchi, Ogilvy & Mather, and Publicis Communications.
Kate has contributed to the academic world as a casual academic at the University of Technology Sydney and owns her planning consultancy, The Tall Planner.
Her strategic expertise spans various industries and she is known for her collaborative approach and a keen interest in learning.
Throughout her career, Kate has demonstrated a deep understanding of the intersection between brands and culture, driving brand relevance.
