Kate Newell

Kate Newell is a strategic leader with 20 years of experience in the UK, US, and Australia.1 She currently works as the Connections Strategy & Partnerships Manager EMENA at Costa Coffee, a position she has held since May 2023.1

Prior to her current role, Kate held several significant positions:

1. SVP Global Strategy at UM Worldwide (December 2015 - November 2022)
2. Planning Director at Carat Australia (July 2014 - November 2015)
3. Strategic Partnerships Lead at Southern Cross Austereo (May 2012 - April 2014)

Kate's areas of expertise include:

• Establishing integrated marketing communications processes
• Developing audience strategies and consumer journey mapping
• Uncovering consumer, category, and cultural insights
• Shaping go-to-market strategies across mature and emerging markets
• Developing future-forward trends and innovation thought leadership
• Cross-functional stakeholder management
• Project management of multi-layered initiatives

Kate describes herself as highly adaptable, a quick learner, and a creative and critical thinker.1 Her LinkedIn username is kate-newell, as mentioned in the query.