Kate Mao

Kate Mao is the founder of Into Archive, a digital-native retailer specializing in curated luxury vintage clothing and accessories. Established in 2019, Into Archive has become a platform that connects vintage buyers and consignors, showcasing a diverse collection of rare and significant fashion pieces from around the world.13

Background and Career

Born and raised in Toronto, Kate developed a passion for collecting early on, which evolved into a career as a fashion archivist. She graduated from the Rhode Island School of Design with a Bachelor of Fine Arts (BFA) in Graphic Design, which has influenced her aesthetic approach to curation.14

Into Archive

Initially started as a hobby on Instagram, Into Archive gained traction as the demand for vintage fashion surged. Mao's vision combines innovation with a deep appreciation for fashion history, allowing her to curate pieces that not only reflect current trends but also tell significant stories about their past.12 The platform serves not just as a marketplace but also collaborates with celebrities and stylists for events and editorials, emphasizing the importance of storytelling in fashion.1

Curatorial Philosophy

Mao's curatorial approach is characterized by her personal taste—she selects items based on what resonates with her while also considering market trends and historical context. This method ensures that each piece not only has aesthetic value but also cultural significance, allowing customers to connect with the garments on a deeper level.12

In summary, Kate Mao's journey from a sticker collector to a prominent figure in the vintage fashion industry illustrates her unique ability to blend creativity with historical preservation through Into Archive.