Kate Lapres

Kate Lapres is currently a Product Manager for Growth at Ancestry, where she plays a significant role in enhancing user experience and conversion rates for the company's trial offerings. Based in San Francisco, she has a background in economics, having studied at Georgetown University and Fordham University.2

In her role, Lapres has been instrumental in addressing user drop-off rates during the trial sign-up process. She has led initiatives to streamline the onboarding experience, focusing on reducing friction points that deter potential subscribers from fully engaging with Ancestry's services. Her team's efforts have resulted in notable improvements, including a 20% decrease in day-one cancellations and a 6% increase in revenue from new users.12

Lapres emphasizes the importance of user feedback, stating that many users are familiar with the Ancestry brand but lack understanding of how to derive value from it. By clarifying expectations and demonstrating the product's value early in the user journey, her initiatives have significantly enhanced trial experiences.1

Overall, Kate Lapres is recognized for her contributions to product development and growth strategies at Ancestry, making her a key player in the company's mission to connect individuals with their family histories.