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Kate Franzen
Client Business Lead at PHD
Kate Franzen is a media strategist based in Chicago with over 11 years of experience in cross-channel media strategy.1 She currently holds the position of Sr Strategy Director at PHD, a role she started in October 2022.2
In her professional capacity, Kate leads strategic planning for both brand building and performance media channels, advocating for a holistic and balanced approach. Her expertise spans various aspects of media strategy, and she is known for her comprehensive understanding of the field.
Kate's educational background includes completing a program at Harvard Business School Online, which has likely contributed to her strategic approach in the media industry.1
As a Sr Strategy Director at PHD, Kate is responsible for developing and implementing media strategies for clients, leveraging her extensive experience in the field. Her role involves balancing brand-building initiatives with performance-driven campaigns, ensuring that clients receive comprehensive and effective media solutions.
While her LinkedIn profile lists her as a Client Business Lead, more recent information suggests that her current title is Sr Strategy Director. This discrepancy might be due to a recent promotion or a change in her role within the company.
