Kate Franzen
Client Business Lead at PHD
Kate Franzen is a Chicago based media strategist with over 11 years of experience in cross channel media strategy, planning, and buying.
She specializes in developing consumer-first strategies based on data and analytics to drive brand growth and attract new customers.
Kate leads strategic planning for both brand building and performance media channels, advocating for a holistic and balanced approach.
She values teamwork, proactive approaches, and hands-on involvement in projects, believing that leadership sets the tone for successful outcomes.
Kate Franzen holds a Bachelor of Arts in Communications with a focus on Public Relations and Advertising/Journalism from DePaul University and an Associate of Arts degree from William Rainey Harper College.
Her professional journey includes roles such as Client Business Lead, Sr. Strategy Director, Strategy Director, and Associate Director at PHD, as well as positions at Mindshare, Collective, PHD Worldwide, Millward Brown, and AKIRA Chicago.
Kate Franzen has honed her skills through diverse experiences, including internships in marketing research, buying, and event management.
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