Kate Franko

Kate Franko is the Head of Demand Generation for Global Events at Amazon Web Services (AWS). In this role, she is responsible for developing and executing marketing strategies that drive demand and engagement for AWS's global events, including conferences and webinars. Her focus includes leveraging complex data analytics to optimize campaign performance and enhance attendee experiences.

Professional Background

• Current Position: Head of Demand Generation, Global Events at AWS.
• Previous Experience: Kate has held various leadership roles in marketing and demand generation, showcasing a strong background in campaign management and virtual programs. She has previously served as a Vice President in similar capacities, emphasizing her extensive experience in the tech industry.

Education

Kate Franko graduated from the University of Cincinnati, where she developed foundational skills that have contributed to her successful career in marketing and demand generation.

Skills and Expertise

• Demand Generation: Expertise in creating strategies that generate leads and drive engagement.
• Data Analytics: Proficient in using data to inform decision-making and improve campaign effectiveness.
• Event Marketing: Extensive experience in planning and executing large-scale events.

Kate Franko is recognized as a leader in her field, contributing significantly to AWS's marketing efforts and event strategies.